Lotus Rice — 360° Smart Showroom

Lotus Rice Smart Showroom 360 was a digital showroom campaign created during COVID-19 restrictions, when in-person product launches, exhibition booths, and brand activities were limited.

The goal was to create an online 360° showroom where Lotus Rice could introduce new product lines to customers and partners without relying on live events or physical booths.

For the project, I worked with Lotus Rice's graphic designer to recreate product lines as 3D packaging models, bringing packaging designs, colors, labels, and brand assets into a digital showroom. The products were arranged in an interactive virtual booth, offering a more visual and immersive way to explore them than static product images.

My role focused on turning brand assets and packaging designs into 3D-ready product visuals: modeling the packaging, recreating product forms, optimizing imagery, supporting the showroom layout, and ensuring each product remained clear and recognizable in the 360° experience.

The project helped Lotus Rice maintain product communications while in-person displays were restricted, and opened up a more flexible approach to digital marketing campaigns, product launches, and brand experiences.