Lotus Rice — Smart Showroom 360
Lotus Rice Smart Showroom 360 was a digital showroom campaign created during the COVID-19 lockdown period, when physical product showcases, trade booths, and offline brand activations were limited.
The goal was to create an online 360 showroom where Lotus Rice could introduce new product lines to customers and partners without relying on offline events or physical booths.
In this project, I collaborated with the Lotus Rice graphic designer to recreate the product lines as 3D packaging models, translating packaging design, colors, labels, and brand assets into a digital showroom environment. The products were then placed inside an interactive virtual booth, allowing viewers to explore them in a more visual and immersive way than static product images.
My role focused on turning brand assets and packaging designs into 3D-ready product visuals: modeling the packaging, recreating the product appearance, optimizing the visuals, supporting the showroom layout, and making sure each product remained clear and recognizable inside the 360 experience.
The project helped Lotus Rice maintain product communication during a period when offline showcasing was restricted, while opening a more flexible approach for marketing campaigns, product showcases, and digital brand experiences.
Lightroom
Photo editing and color grading tool for polishing product visuals, case study images, and brand assets.
Blender
3D creation suite for modeling, materials, lighting, rendering, animation, and production-ready visual assets.
Photoshop
Image editing tool for visual design, compositing, retouching, presentation assets, and polished mockups.
